When you think of Amazon marketing and advertising, the retail industry naturally comes to mind. But Danielle Waller, Amazon's head of capabilities at Merkle, argued at SMX Industry Email ListNext last month that brands in travel, entertainment, financial services and even automotive should also learn about the opportunities. Waller, who has worked with Amazon Industry Email List on behalf of its customers for six years, is optimistic about the steps the e-commerce giant is taking to develop new advertising,
Marketing and content offerings that allow brands to Industry Email List take advantage of its platform and its network. "Understanding that Amazon has over 300 million user accounts globally and knowing that they have a ton Industry Email List of first-party data, this is a really essential platform for brands to are starting to understand and really start integrating their media plans," she Industry Email Listtold the audience. "Even if you're not a retailer, even if you're not selling on Amazon." The first step is to consider your brand's
Message and value proposition, then think Industry Email List about ways to present to shoppers what your brand stands for across the various offerings on Amazon and its network. Amazon store page If you sell products on Amazon, your focus should be on building your Store Page – a hub where you can showcase all the products you sell and surround them Industry Email List with lifestyle imagery. This free URL is available to sellers and registered sellers, Waller said.