You can also set up Google Alerts for industry-related keywords:
When analyzing the social media strategies of your biggest competitors, keep in mind:
Content : What type of content do they use on each network?
Engagement : The number of likes, comments, shares.
Posting frequency : How many times per day/week do they post content on each platform?
Where did they succeed/fail? : Find out which platform is good for them and which is not.
You can always share more relevant content than your competitors, and you can always modify the posting frequency/consistency.
3. Choose what you want to create
What type of content boosts your sales on social media? To answer this question, you need to know the purpose of the content. Are you looking to entertain, advertise or just want to promote your product/service?
Write and design content
From a business perspective, social media posts require more than words and images. It needs to appeal to a relevant audience.
For major social media networks, the recommended text copy sizes are:
Facebook: Up to 40 characters
Instagram: 3 lines or less (subtitles)
Twitter: Up to 100 characters
LinkedIn: no more than 600 characters
Pinterest: 100 to 200 characters
According to HubSpot, these are adequate social media image sizes for major networks:
Additionally, you can create several types of valid image posts for social media accounts:
Infographics : Your infographics should be optimized for your social media channels. This requires you to follow the correct size to make the infographic readable on every platform. If it is too large, you can always share it via a link on the website.
Image Quotes : People have been looking for inspirational quotes on social media. That's why we see so much on every network. If you want to stand out, you must create a unique design with a unique offer for your business.
Photography : People want to see images with others. But not those cheesy stock photos. We're talking about real employees, real smiles, events and success stories. Create your own images by hiring a good DSLR camera or by hiring a photographer who owns a DSLR camera.