Content based solely on entertainment. The content creator employee email database leaves aside his personal or professional life to base his content on challenges, fun dances and lip syncing (synchronization of lip movements) with the aim of entertaining and making the followers laugh. 3. The number of likes is not the most important thing. The TikTok employee email database algorithm rewards the quality of content and creativity when promoting one video or another. In this way, any user can turn their publication into a viral video. Brands will need to invest in content creators capable of generating exclusive and engaging content for their target audience.