A healthy e-mail list can be the life blood of a business. As individuals opt in to being on your mailing list, they are giving you an opportunity mailing list to connect with them in what will hopefully be a mutually beneficial relationship. It's also a relationship that can be ended rather abruptly from simply missteps. That's why it's important to treat your subscribers well.
You want to make sure to focus mailing list on building a long-term relationship with them, one that may even be able to weather the occasional mailing list annoyance. PermissionThe first step is, of course, permission. You certainly aren't going to win people over and gain long-term customers by using shady techniques to get people to sign up.
Be open and honest and make sure the people who are signing up to be on your list really want to be. QualityPerhaps the most important way to treat your subscribers well is to continually provide them with quality content. No one is mailing list going to want to be continually bothered by boring, uninformative, or otherwise useless information in their e-mail.