In the operation of physical stores, marketing is an important part. When it comes to marketing, many people are prone to two misunderstandings. One is, "find a few internet celebrities to become popular overnight". This was misled by some Fax List marketing accounts. The miracle of "overnight popularity" does exist, but it is actually a minority. For brick-and-mortar stores, the most important thing is not "overnight popularity", but the ability to continue operating. Many stores that were "popular overnight" quickly closed down, but you just didn't see it; the second is, "It's not just spending money to advertise." This is a view that narrows the concept of marketing.
Advertising is only a part of marketing, and it is essentially the transmission of information. If there is a better and cheaper way, it is possible to Fax List transmit information without spending money. In fact, after years of development, marketing, as a prominent science, has not only diverse theories, but also has been developing with the times. Many people may just face numerous theories and tools and do not know which one to choose. And some people use "no time" and "don't understand" as excuses for being lazy. A boss who does not understand marketing must have a hard time running a business well.
The "understanding of marketing" here does not refer to any theoretical knowledge system, but at least a set of methodology that has been thought and practiced by oneself. Recently, several clients we have contacted have mentioned the Fax List question: how to conduct drainage activities? In fact, this question skips the previous link and directly asks the execution of the last step. Drainage activities without basis often end up becoming "self-healing activities". Execution is indeed very important, but in the entire marketing, the test of execution is more of the organization's execution ability and flexibility.