In the operation of physical stores, marketing is an important part. When it comes to marketing, many people are prone to two misunderstandings. One is, "find a few internet celebrities to become popular overnight". This was misled by some Fax List marketing accounts. The miracle of "overnight popularity" does exist, but it is actually a minority. For brick-and-mortar stores, the most important thing is not "overnight popularity", but the ability to continue operating. Many stores that were "popular overnight" quickly closed down, but you just didn't see it; the second is, "It's not just spending money to advertise." This is a view that narrows the concept of marketing.