advertising campaign based on an immersive 3D experience can reach anywhere in the world without the need for a translation, which could Clipping Path significantly increase costs. Business volume multiplies All of the above points lead to brand growth and an increase in its value to the competition . Its credibility or the opportunity to launch international campaigns, among other factors, make the brand more known and, as a consequence, increase customers, its popularity and its value. In addition to all the advantages mentioned, in some sectors experiential marketing can help different
work teams to coordinate in a much more efficient way even if they are not in the same physical space. We would be talking, for example, of companies dedicated to engineering or architecture. Examples of immersive digital marketing There are several brands that have used immersive digital marketing in some of their campaigns, which have turned out to be a complete success. Coca-Cola, Pepsi Max and Ax are some of them: Coca Cola and WFF: Augmented reality In January 2013, Coca-Cola and the WWF organization used augmented reality to bring the Arctic to The Science Museum in London. This campaign showed how climate change affects polar bears,
so the objective was to make the population aware of it. This campaign was accompanied by the production of packs of this popular soft drink with a polar bear and her cubs in the Arctic. In addition, consumers were encouraged to make donations for the conservation and protection of this mammal and its habitat. The campaign was a success and all thanks to augmented reality, since the public felt much closer than ever to this problem that is affecting polar bears and their habitat. Pepsi Max: Using Digital Out Of Home Pepsi Max used the Digital Out of Home to launch one of the most original and eye-catching advertising campaigns in history.