While you might not agree with Job Function Email List this view, the point is: constantly exploring new marketing methods, testing them, repeating what works and discarding Job Function Email List what doesn't, will ensure your business's survival. This mistake can be eliminated by attending any variety of Sales & Marketing 101 type seminars, Job Function Email List really weaving the fundamentals into your business, and continually testing marketing Job Function Email List methods. And as always, strategies you'll learn work only if you work them.
Not Knowing Or Owning The Reason You're In Business Because Job Function Email List the barriers to entry in most businesses are Job Function Email List low, many people go into business without really connecting with why they want to be in business in the first place. Perhaps they want to get rich quick, or they were downsized, or they had a life transition [e.g. from being a Job Function Email List professional to a stay-at-home-mom], or they have the mom-and-pop corner store mentality (if mom and pop could succeed then, I can do it too). Seduced by the lifestyle Job Function Email List possibilities of the new business, some business owners may neglect to see if the business is truly aligned with their passion and values.
Prospects will sense the lack of passion Job Function Email List or authenticity in what you do even though you don't articulate it. What's more, in the highly sophisticated, fast-changing world we live in today, it takes real passion in your products and services to sustain you and your business through Job Function Email List the ebbs and flows of business cycles. This mistake can be abated by getting clear about your passion - what do you really want to do with your business? What are your values around how you will conduct business with the world? Know how and Job Function Email List why you started your business and embrace the reasons. If possible, convey them to your customers.