Google can be one of the biggest net profit drivers for a business selling products online. However, far too often it is more of a source of frustration and anger. Through this article, I hope to tell you how to turn that frustration into a source of joy Fax List and profit for this upcoming holiday season. How to Win the Google Shopping Battle Your competitors, manufacturers and retailers all have the same product, often with Internet Protected Pricing (IMAP). If everyone is bidding for the same search terms with the same product and price, how can I win? You win by battling Google's control, bidding aggressively, following obsessively, carving out negative keywords, and knowing where and when to spend your time. Take control of your Shopping campaigns Google changed the game for shopping at the end of 2014. This change allowed more retailers to get Fax List involved with Google shopping, which posed new hurdles for existing marketers. More competitors generally lead to more expensive clicks and more challenges to making a profit for advertisers. Whenever Google simplifies something, as an advertiser, understand that you will generally have to become more complex/complicated to maintain this control. Create multiple Shopping campaigns to gain full control over your products and budgets. In Shopping campaigns, going against Google's suggestion of one campaign for all Shopping ads will make a big difference. Ideally, you'll want multiple campaigns to control budgets (don't forget the benefits of shared budgets), product Fax List groups, and devices. The more ad groups you create for a VERY similar product or products (excluding all other products), the better your overall account performance will be. For example, if you sell auto parts (all with different prices and margins), you would group your tires into a different campaign than your exhausts.